Business Plan and Goals

Business Plan & Goals

This form is designed to help businesses create a personalized plan that fosters accountability and drives success. Running a profitable business involves more than just focusing on a single activity—it requires consistently executing a variety of tasks at a high level every day. While we can offer guidance on essential daily actions, true progress comes from an individualized approach. By crafting a tailored business plan, setting clear goals, and identifying priorities, business owners can take ownership of their success. This process also involves assessing skills, recognizing areas for growth, and committing to the discipline needed to achieve their ambitions. Success stems from thoughtful planning, focused effort, and a commitment to follow through.

Understanding your business challenges is key to turning things around. Whether you’re facing unclear strategies, low lead generation, weak marketing, or cash flow struggles, the right coach can help. Would your priorities include building a solid business plan, driving sales, enhancing marketing, streamlining operations, managing finances, or strengthening customer loyalty?

How could your business benefit from coaching? Consider how expert guidance might help you overcome challenges such as unclear goals, ineffective marketing, or poor lead generation. A business coach can provide clarity, refine strategies, and equip you with tools to improve operations, enhance customer relationships, and boost profitability. What areas of your business could thrive with tailored advice and focused support?

The truth is, not every business will succeed, especially without consistently executing the right daily activities that align with their goals. A business unwilling to commit to the necessary work will continue to struggle. Success belongs to entrepreneurs who create and follow a plan that focuses on the activities that drive results. To run a productive and profitable business, they must be willing to invest time and money in the right strategies. What daily activities are you neglecting that could drive your success? What is holding you back from investing in the right strategies to attract the right clients?

Core Customer

Why is it crucial to identify your next type of core customer to close? Knowing exactly who you want to serve helps you focus your efforts on the right audience, ensuring your messaging and offerings align with their needs. It allows you to streamline your marketing, tailor your approach, and maximize the impact of your follow-up strategies. Without a clear target, you risk wasting resources on prospects who aren’t a good fit. How could defining your next core customer improve your efficiency and close rates?

A clear message is essential for branding your business, follow-up communication, and developing an effective lead magnet strategy for marketing by referral. It ensures your audience immediately understands who you are, what you offer, and why they should trust you. In follow-up communication, a consistent and focused message builds relationships by reinforcing your brand’s value and credibility. A well-defined lead magnet strategy leverages your branding to attract and engage potential clients while encouraging referrals. Together, these elements create a seamless customer journey that enhances trust, fosters loyalty, and drives long-term business growth.

Follow-Up Communication

Lead Magnet Strategy for Marketing By Referral

Creating content for a business is invaluable because it builds brand awareness, establishes authority, and fosters trust with your audience. High-quality content educates potential customers, helping them make informed decisions while positioning your business as a reliable solution to their needs. It drives engagement, enhances SEO for better online visibility, and creates opportunities for meaningful interactions through social media, email, and other channels. Content also supports lead generation by attracting and nurturing prospects, ultimately converting them into loyal customers. Consistent, targeted content strengthens relationships, encourages referrals, and solidifies your business’s reputation in the marketplace.

Using permission-based follow-up with qualified contacts benefits a business by fostering trust, building stronger relationships, and increasing long-term customer loyalty. By reaching out only to those who have opted in, businesses ensure their communication is welcome, relevant, and non-intrusive. This approach improves engagement rates and reduces the risk of being perceived as spam. It also allows businesses to focus resources on high-value contacts, increasing the likelihood of conversions. Over time, consistent, permission-based follow-up positions the business as a trusted authority, leading to repeat business, referrals, and a more positive brand reputation.

Some businesses struggle because they are unwilling to invest time or money in growing their operations. This often stems from a lack of a clear plan with realistic goals, along with failure to measure key performance indicators (KPIs) to track progress. Without setting achievable goals and aligning strategies accordingly, growth becomes difficult. The key question is: what types of prospecting strategies are you willing to invest in, and which ones are you not? Identifying these priorities is essential for success.

The number one lead generation strategy to get your next client is referral marketing. By leveraging existing satisfied customers, business contacts, and network connections, you can tap into a trusted network of potential clients who are already predisposed to trust your business. This strategy not only helps you generate high-quality leads but also builds a stronger, more reliable relationship with your audience through permission-based follow-up. Referrals offer the highest conversion rates because they come with a built-in sense of credibility and trust, making them an essential part of a sustainable lead generation strategy.

A business’s marketing budget directly influences its strategy by determining the resources available for reaching customers. A larger budget allows for diverse tactics like paid ads and advanced tools, while a smaller budget may require focusing on cost-effective methods like organic social media and referrals. The budget sets the limits on what tactics can be used, shaping the overall marketing approach and its potential success.

The investment in a marketing by referral strategy depends on several factors such as business size, goals, and available resources. However, as a general guideline, businesses typically allocate 10-20% of their overall marketing budget to referral marketing. This is because referral programs tend to offer a high return on investment (ROI) with lower acquisition costs compared to traditional advertising. The key is to focus on incentivizing existing clients or partners to refer high-quality leads, while using tools like email campaigns, follow-up sequences, and customer appreciation events to nurture the relationships. Ultimately, investing in referral marketing is about creating long-term, sustainable growth with minimal upfront costs.

The foundation of running a profitable business starts with consistently adding new contacts or leads to call each day. This simple yet essential activity fuels every other aspect of your business. Without a steady stream of prospective clients to connect with, tasks like follow-ups, meetings, and closing deals become impossible. Building and maintaining a daily pipeline of leads ensures that you always have opportunities to grow, generate revenue, and achieve your business goals.

Message

Follow Up

Scorecard

Return-On-Investment

Calculate: Net Revenue (divided) Total Market Costs for the Year = 3:1 ROI

Calculate: Total marketing cost for the year (divided) # of Closed Last 12 Months = Average Cost to Acquire a Closed Client